Brand Story Management
Brand Management is not only about rules, guidelines and assets. Telling your story, share your heritage and showcase great branding examples is just as important. This will make your users understand your brand values and inspire to create something astonishing inline themselves.
The Heritage Timeline
Unless you are a startup your organization and your brands will definitely have a history, a heritage. An interesting heritage for new and existing people that need to work with or for your brand. Position all your important brand milestones on a timeline that can go back to the founding of your company. The Brand Heritage Timeline comes close to timelines known from current personal SocialMedia networks. Your users will have an quick overview of what your brand has established over time and be motivated to contribute to future successes.
Best practice showcase
A good example tends to be followed. Show your best practice brand expressions on your BrandPortal and inspire your users. They are able to submit best practices themselves but you have full control what actually reaches the BrandPortal. Users can identify specific guidelines, media or templates users available on your BrandPortal.